MONASH is a recent start-up manufacturer of an upscale clothing line targeted at males,females and kids . MONASH not only develops the clothing line, but supports it with advertising and promotion campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. MONASH intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness.
The key message associated with the MONASH line is classy, upscale, versatile, and expensive clothing. The company's promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for men, women, and children. These accessories will include cologne/perfume, jewelry, eyewear, watches, etc.
MONASH strategy is to aggressively develop and market a full range collection to consumers. The company intends to market its line as an alternative to existing clothing lines and differentiate itself through its marketing strategies, exclusiveness, and brand awareness. MONASH intends to build on its core portfolio of products and overcome any obstacles by using the company's expertise in the clothing industry.
The company's goal in the next year is to make an overwhelming impact on the fashion industry and create a large consumer demand for the product. The company's goal in the next 2-5 years is to venture into women's and children's clothing. It plans to also license a line of cologne and perfume, bedding, underwear, small leather goods, jewelry, and eyewear.
The company's management philosophy is based on responsibility and mutual respect. MONASH has an environment and structure that encourages productivity and respect for customers and fellow employees.